Why Print Marketing is still Revelant
Print Marketing Is Tangible
Tangibility is one of the winning qualities of print marketing. Unlike online advertising, print engages more of the senses than digital media, making it memorable. As customers feel and smell paper, they gain tactile memories to associate with you.
Print marketing carries more weight then online marketing. Although digital marketing is important, print marketing gives the sense to the consumer that there is a real person behind this business. With risks such as scam, phishing, viruses, and various malware, not many buyers will trust an online ad at face value.
Consumers associate logos with brands. For instance, if you saw the golden arches on a red background you know that it represents Mcdonalds. The swoosh symbol represents Nike. A lot of time and effort go into designing your logo with the goal of brand recognition. Print media helps increase the awareness because it allows consumers to see your logo outside the online world. When consumers receive a brochure or promotional advertising, they normally hold on to it and may read it a couple times, where online they might only see it once.
Linking Print Marketing To Digital Marketing
Ever see an advertisement or card that has a QR code on it? These are computer generated images that are used as a shortcut to connect customers directly with websites or online resources without having to type a URL. Users with a smartphone can scan the code and be automatically connected to an advertisement, promotions, or special offer. This form of marketing is best used to promote something specific vs gaining traffic to your website.
Products We Offer
- Business Cards
- Post Cards
- Magazine Ads
- T-Shirt Desgns
- Social Media Design Work