WHAT IS SEO?
Search Engine Optimization (SEO)
How does SEO Benefit my business?
When consumers are searching for a product or service, they normally click the first couple links that appear in the search engine. Now imagine that your company is on the first page on the rankings of the biggest search engines Google or Yahoo. What does this mean for you? It results in more traffic to your website resulting in leads and more revenue. Our search engine optimization process will be specifically tailored for your small business. We utilize pages on your site, as well as site structure and content to help you appear on more search engines by using a wide array of keywords. We’ll help send people looking for your services or products to your website by improving search rankings.
How we Get Results
Link Building
Link Building is one of the essential factors of SEO. For search engines that crawl the web, links are like the streets between pages. Using sophisticated link analysis, the engines put together the map of your website and can discover how pages are related to each other and in what ways. Through these links, search engines can not only analyze the popularity and how active your website is, but they can also measure whether your website is spam.
Target Keywords
It doesn’t matter how many people search for a word if its so competitive you’ll never get anywhere near the first search engine results page. That is why we take the time to research the best keywords that will work well with your website and that will be presented on search results. For small businesses we recommend using the “long-tail” keyword strategy. This allows for less competition and an increase in conversions because it reveals exactly what the customer is looking for. Example: If you search the word “marketing” you might get definitions, blogs, and maybe some companies. If you search “website design companies”, you’ll pull up companies that do website design.